Сolor reproduction

To take or not to take? Or why expectation doesn't always = reality.

Online shopping is very common now. I make 90% of my purchases on marketplaces. And in principle, I am very happy with this. A wide range, the ability to choose a product when it's convenient for you to do it, the opportunity to read reviews and make a purchase decision without leaving home.

In addition to all the obvious advantages of such purchases, there is one fat minus: the goods cannot be seen and felt alive. For me, as a perfectionist, this is of great importance, but not decisive. If I have a choice – to see the product live, but I have to drive through the whole city in traffic jams, or buy it online, I will choose the second option.

Now let's get to the main thing. It will be about color rendering. If we talk specifically about fabrics, then it is impossible to transfer 100% of the fabric color through a photo on the monitor. So immediately and categorically. What is the reason?

1. Device screens.

The screen of each gadget is individual. This will tell us not only the type, but the cost of a particular device in the store. The color rendering, quality, and brightness differ. Professional things are very, very expensive.
Thus, if you look at one photo from different screens, then the shades of the photo will most likely be different on all your devices.

2. Lighting when shooting.

Both the fabric and any other object will look different in the photo with different lighting and on different backgrounds. The best light for filming is natural diffused sunlight. As you know, it is impossible to regularly observe these ideal conditions due to the weather conditions of the central part of Russia, where I am. Therefore, I adapt: I choose days, time for shooting, camera settings and other wisdom.

3. Camera and photographer.

The obvious big nuance affecting the color rendering is the camera on which the shooting takes place. Shooting with a phone or shooting with a full-frame camera with the right lens is a huge difference. And the worse the shooting was, the more effort and skills it will take to put the photo in order. Something can be corrected in the graphic editor, something is not, here the skill of the photographer comes to the fore.

I took photography training courses, but I am not a professional photographer. Therefore, I prefer to follow the path of least resistance and try to immediately shoot as close to the original as possible, using a SLR camera and controlling the camera, location and light for one simple reason – I do not know how to use Photoshop professionally. I use it at the low level only to put a logo on a photo or do some very simple things.

4. Technique for working with photos.

I believe in the proverb that a miser pays twice, so I am an adherent of good-quality and not always budget things, especially when it comes to work. Therefore, everything that surrounds me from technology and is used for work is of high quality.

I always give laptops to professionals to calibrate the screen, and also periodically update my equipment. What does it mean? This means that no matter how and with what I shoot my material, what I see on my monitor screen is not equal to what you see.

And now the question is quite natural - what should the buyer do?

1. If shades are extremely important to you, and you cannot decide whether this or that basis will suit you, ask questions in correspondence with me, show the design for which you are choosing the basis, ask about shades. Whatever I can, I will definitely help. Sometimes it immediately becomes clear from the design photo that the fabric does not fit him categorically, I always say this directly. I have no task to sell you fabric at any cost, so that you then get upset and do not know where to attach it. My task is to leave my customers satisfied, and then admire your wonderful results.

2. Fabrics are not cheap. Therefore, if you are not ready for these nuances with color, and you react painfully if the expectation does not coincide with reality, do not buy. Either buy offline, or buy in places where, in your opinion, the photos are 100% adequate.

In 99.9% of cases, grateful needlewomen write to me and say that my fabrics are much better alive. But the remaining percentage with unjustified expectations really spoils my mood. What am I doing in order not to spoil the mood for you and myself? I am working.

Firstly, I am constantly working on the quality of photos, it happens that it takes more than one day to shoot a batch of fabrics. In a word, I'm working on it, unlike many other sellers.

Secondly, I work with technology, as I wrote about it above.

Thirdly, if the mistake is mine, I am always ready to correct it and offer my customer the best solution to the problem.

Summarizing the above: since the new year, a new rule has been in effect when buying fabrics. I do not accept complaints about fabrics due to color rendering.

Nevertheless, there is an opportunity to return the cut, it is written about here.